LISSFACTOR, CREATOR OF JAPANESE STRAIGHTENING

Lissfactor, inventor of Japanese Straightening®, offers care and hair products with spectacular results.

THE HISTORY OF LISSFACTOR, JAPANESE StraightenING ®

Created in 2005, Lissfactor offers concepts and new care such as Japanese Straightening ®, Lissage Luxter ®, Digital Curl ®, Miso ® and Glamizer ®. Lissfactor develops high quality products while creating increased availability in the market of cosmetics. These innovative, natural, quality, and effective products truly changes the lives of users.

Today, with a network  of nearly 6 000 hair salons in France, Lissfactor is now a leading brand that is constantly searching for new formulations. Abroad, the company is present in Europe, the Middle East, Africa, Asia, and most recently, in North America.

LISSFACTOR, An IMMEDIATE SUCCESS WITH PROFESSIONALS

Lissfactor’s priority is independent hairdressers. The brand thus allows them to offer different and innovative services to be more competitive with the big franchise chains of the hairstyling. The Lissfactor brand is now recognized and identified by all as a player invested in research and the development of multi-ethnic cosmetic technology.

The products and Lissfactor care have become essential and remain inimitable. This success is explained by constant work:

• Special attention paid to the user reviews
• Systematic realization of testing products
• Constant development of Lissfactor supply with new formulations

THE PROSPECTS FOR LISSFACTOR FOR THE coming YEARS

Intimately tied to the environment, the Lissfactor brand continues to evolve according to an eco-responsible approach and the development of natural and beneficial products that are always more respectful of the hair fiber. The latest Japanese Straightening ® enriched with plant ingredients is an example.
Initially offered to professionals, some Lissfactor products are now available to the general public. The newest, l’Ô de bonheur®, a new ritual of hair care, has been available on the French market since October 2014.

DATES of LISSFACTOR, JAPANESE StraighteniNG®

2005: Creation and launch of Japanese Straightening ®
2008: Launch of Digital Curl®
2009: Launch of Soin Clinique®
2010: Launch of ranges of professional care
2011: Launch of the service effect blow-dry to collagen: Luxter®
2011: Creation of the L’Académie Lissfactor® in the prestigious Triangle d’Or in the 8th arrondissement in Paris
2012: Launch of the Miso® care line
2013: Launch of Luxter soft ®
2014: Launch of Luxter Men®, the first straightening service destined for men
2014: Launch of l’Ô de bonheur ®